TOMOKA
Fine & Rare
(LONDON · UK · 2023)
(CORPORATE)
Brief
Redesign Tomoka’s logo and create a cohesive brand identity that appeals to high-end investors and whiskey enthusiasts. The brand should reflect the exclusivity and sophistication of a gentleman’s whiskey club while aligning with the company’s investment and lifestyle branches. The identity must be versatile for use across events, brochures, presentations, reports, ads (digital and print), merchandising, and web design.
CREDITS.
DESIGN.
ALBERTO FB
COPYWRITING
KATIE NG
Response
To capture the essence of Tomoka, I designed a logo inspired by whiskey’s heritage, incorporating rich tones and elegant typography to evoke luxury. The brand identity extended across all materials, using textures reminiscent of barrels and leather to create a cohesive, masculine, and refined aesthetic. Consistency was ensured across all formats, from brochures to digital ads, reinforcing Tomoka’s positioning as a prestigious whiskey and investment brand.
TOOLS
.AI / .PSD
BRAND IDENTITY
.AI / .INDD
EDITORIAL
.AI / .AE / .PSD
DIGITAL COLLATERALS
.AI / FIGMA
WEBSITE
Brief
Using the brand guidelines, create a brochure to guide whiskey investment while doubling as a presentation piece for conferences like MoneyShow. The design needed to reflect Tomoka’s luxurious identity and appeal to high-end investors.
Response
Following the brand guidelines, I designed an elegant and engaging brochure using whiskey-inspired tones and clean layouts. With copy by Katie NG and design by me, the piece effectively balanced luxury and functionality for versatile use.
Brief
Design a clean, responsive website for Tomoka Fine & Rare that reflects their luxurious brand identity, incorporating the brand’s emerald tones and ensuring clear readability. The site needed to balance white space for a sleek aesthetic while integrating engaging content to maintain interest across all sections.
Response
Using the brand’s emerald palette, I designed a responsive website with a harmonious play of white space to enhance readability and visual appeal. Each section was thoughtfully integrated with dynamic content to avoid monotony while maintaining brand cohesion. The result is a user-friendly and elegant site that aligns with Tomoka’s high-end positioning.
