ÍNDOLE
CARE
(VALENCIA · ESP · 2024)
(CREATIVE)
Índole Care is an upcoming nutricosmetics brand set to launch in late 2024 or early 2025. Dedicated to empowering women aged 30 to 60, their innovative oral solutions address various cosmetic and health concerns, bridging the gap between beauty and wellness.
CREDITS.
DESIGN.
ALBERTO FB
PHOTOGRAPHIES.
UNSPLASH
Brief
Índole Care required an elegant, cosmetic-inspired brand identity to resonate with their target audience while effectively communicating that their products, though supplements, are closely linked to cosmetic care. The brand needed a cohesive visual identity, including a defined color palette, image styles, and typography, along with examples of brand applications across marketing materials. Additionally, they requested a concise yet comprehensive brand use manual to guide their marketing efforts.
TOOLS.
.PS / .AI
BRAND IDENTITY
.INDD / .AI
BRAND USE MANUAL
Response
I created a sophisticated brand identity that perfectly encapsulates the essence of Índole Care. The selected color palette was thoughtfully chosen to connect with the product's concept and appeal to women aged 30 to 60. I curated image styles and typography that align with the brand’s elegant and modern aesthetic. Examples of brand application in various marketing collaterals were developed to showcase consistency and impact. To support the client’s future branding efforts, I provided a detailed yet condensed brand manual with clear guidelines for maintaining a cohesive and professional brand presence.
