LUVJUS DRINKS
(LONDON · UK · 2024)
(CREATIVE)
LuvJus is a vibrant drink brand that has gained viral popularity on TikTok, targeting a Gen Z audience aged 18-28. Known for their playful and spontaneous brand voice, LuvJus wanted their online presence to reflect their energetic vibe while seamlessly integrating e-commerce and community engagement.
DESIGN & DEVELOPEMENT
ALBERTO FB
TOOL.
WIX STUDIO
.png)
Brief
LuvJus required a complete website redesign to align with their new tone of voice and product offerings. The website needed to resonate with their young, party-loving audience while being engaging, dynamic, and visually striking. Functionality was key, with a need to feature their new drink products, offer e-commerce capabilities, and include a membership platform with integrated email campaigns. The site also needed to reflect their playful brand identity while ensuring usability for their target audience.
Response
I designed and built a fully animated, dynamic, and functional website using Wix Studio. The design combined bold visuals, vibrant colors, and interactive elements to engage the Gen Z audience, while maintaining seamless usability. The site structure was optimized to showcase products, facilitate a smooth e-commerce experience, and drive engagement through a membership feature and automated email campaigns. The result was a visually captivating yet functional platform that embodies LuvJus’s brand identity, connects with their TikTok-driven audience, and supports their business goals.
CLICK HERE to access to the website.
